Key Takeaways Effective online and offline marketing must be consistent. Recognition is built over time and multiple channels.In the pre-digital age, marketing was straightforward: You placed an ad in the newspaper and sent out postcards. All marketing was physical.Enter the internet, which now dominates consumers’ attention as they toggle from their desktop to their smartphone, amid their daily life. Today’s marketing needs to reflect these
In memory of the amazing talent of Chester Bennington and condolences.R.I.P. March 20, 1976 - July 20, 2017"Numb" is a song by American rock band Linkin Park. It was released as the third single from their second studio album, Meteora (2003), and is the thirteenth and final track on the album. One of Linkin Park's most well-known and critically acclaimed songs, "Numb" topped the Billboard Hot Modern Rock Tracks chart for 12 weeks. T
Key Takeaways Video helps real estate agents build trust, create recognition and convert clients.Today’s world is digital. Consumers are inundated with digital devices, filled with social media, email campaigns and digital marketplaces. There is no breaking free from the World Wide Web — it’s part of even our most simple daily routines.When it comes to the web, though, there is one format of media that seems to break through the most. Accor
Get more online attention for your business by creating videoKey Takeaways Real estate professionals can gain traction on YouTube by creating video consistently, adding multiple calls to action and syndicating their efforts.Many real estate agents are seeing tremendous value gained by implementing video in their business. Much of that “video following” revolves around having an active YouTube channel, which makes sense as this medium of
As you negotiate with the other party in a homebuying transaction, you and your counterpart are both seeking the best deal for your clients. Being flexible and entering the negotiations with a three-point plan will give you an edge as you discuss options with the other side. Lifestyle site Lifehacker.com recently shared tips to improve your position in negotiations.First, know exactly what the deal you want is. Called your "aspiration point," thi
Content MarketingTo create custom content that resonates with your prospects, you need a clear understanding of your goals as well as insights into your prospectsKey Takeaways Content marketing can generate free online exposure and improve your website's visibility in search results.Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers?Marketing experts in real esta
When it’s time to make an offer on a home they love, buyers might freeze up, says marketing expert and business strategist Marc Gordon. Maybe they don't feel ready or the property isn’t quite right for them. Don’t add more pressure as an agent. These five “soft” sales techniques from Gordon are here to help you guide clients toward putting in an offer on a property.“Are we good to go?” Despite being ready to buy, some ho
Confidence is your most important accessoryKey Takeaways When dressing for summer weather, consider color, fabric type, fit and the confidence factor.Summer is finally here after what seemed like an eternity of cold, but just like the median sale price of a Manhattan condo, temperatures are rising.Real estate agents all over the country are faced with the challenge of looking cool, calm and collected, even when feeling like we’re toeing the equ
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson
Nation's largest homebuilder developed a 3-D home visualization tool for homebuyersKey Takeaways Augmented reality technology is quickly growing within real estate, providing buyers with new home shopping experiences. IPhone app lets users interact with new homes on empty lots.Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Home Previewer by Clayton is an augmented reality-ba
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