An average of 10 percent of brokerages’ online profiles are inaccurate or outdated, according to an audit by the WAV Group, a real estate consulting firm. And the slower winter months are the perfect time to do a digital clean up.Start by identifying all your business's online profiles, whether they are on your own website, Realtor.com, Facebook, Homes.com, Zillow, etc. Then collect the necessary information to update those profiles. This could
About a quarter of first-time home buyers surveyed by realtor.com® in December said the top delay in buying was a lack of funds for a down payment. However, many first-time buyers don’t necessarily need a 20 percent down payment to move forward on a home purchase.In fact, the average down payment is 11 percent, according to realtor.com®’s research of loan record data from Optimal Blue. On an average purchased house in 2016 at $290,000, that
Have you heard from clients who want to delay listing their home until the season begins? Because sales and prices tend to peak in the spring and summer, it's a common request in many markets.However, this year is different. Jonathan Smoke, realtor.com®’s chief economist, stresses in his latest column that the conventional wisdom isn't correct this winter.Here’s why: At the beginning of 2017, inventory levels plunged to multiyear lows. Selle
Referrals can be a big source of a real estate agent’s business and can be key to keeping your business flowing year-round.About 40 percent of the real estate agents recently surveyed by the ReferralExchange and the Council of Residential Specialists say they receive about one to five referrals per year. Another 20 percent say they receive six to 10.Inbound referrals tend to result in a closed transaction the most. The highest rate of success i
Top real estate executives at firms from all sizes say agent recruitment and retention are going to be their paramount focus in 2017, according to the latest Imprev Thought Leader survey. The survey reflects the responses of nearly 240 real estate leaders representing brokerages responsible for more than half of all U.S. residential real estate transactions last year.Eighty-five percent of respondents agree that recruiting more agents is their mo
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A home’s interior can be used to spark “memorable moments” that appeal to homebuyers emotions, new research suggests. Certain rooms in a home can make homeowners conjure up positive emotions and memories. Researchers call those areas “hot spots,” and urge designers to pay careful attention to those spots in making a home more inviting.“The interior space can enhance emotional experiences,” says Wayne Visbeen, an architect in Grand R
Many real estate professionals leverage Facebook for keeping in touch with clients. It’s no wonder why: Facebook has more than 1 billion daily active users. But with so many posts competing for your network’s attention, how do you get them to notice you and engage with you more?Forbes.com columnist Mike Templeman recently offered up several ideas, including:Share more content: Gather and share the best content related to your industry from ot
Since the presidential election, mortgage rates have risen from 3.5 percent to about 4.2 percent, increasing the borrowing costs of would-be home buyers.The rates are rising on the expectations of greater business activity and a stronger economy. But the good economic prospects may come at a price to home buyers.Nevertheless, make sure your clients keep perspective. In the 1970s, the average 30-year fixed-rate mortgage was 8.9 percent; in the 198
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