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REALTORS: How to put your listing lead generation strategy on steroids

Marrying old-school approaches with today’s hottest tech tools is a win-win for your businessKey Takeaways The one thing that is always in demand with homeowners is a home valuation, but agents can go above and beyond by providing an equity checkup to potential clients.Do you know what the No. 1 listing lead generation strategy is that works better than Facebook ads, SEO or anything else you can do? Almost everyone uses it, but now you can turn

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REALTORS: The 15 Best Books for Real Estate Agents

As a real estate professional, there will always be more to learn. The actual act (and art) of selling a home isn’t too hard. It’s everything else you need to do to have a successful career in real estate that proves more difficult.Think about it. Even if you have the most amazing brokerage support in the world and the deepest network of experts to assist you, you still have to understand, manage, and work toward mastering: Business mana

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REALTORS: Free Client Leads, 24/7 Broker Support and more!

View In Browser iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.SOME OF OUR BENEFITS INCLUDEAGENT PROFILE SYSAll the great benefits are conveniently accessible in the onli

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REALTORS: 5 opportunities to use Facebook for lead generation

Facebook is changing the way real estate agents find leadsKey Takeaways Facebook search can target leads with keywords. Facebook Ads are a gold mine for lead generation.As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many of us, there are hundreds of potential homebuyers in the untapped well that is Facebook.… And almost no agents are reaching out to them.Whether the

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REALTORS: How to create an ultra-compelling counter offer

Put in the work, get quality quotes and find a way to substantiate your valueKey Takeaways Counter offer presentations can be simple requests for price movements or they can position the other party to be compelled to adjust their position on price due to indisputable data presentation.Your responsibility includes securing the most advantageous price possible for your client. Causal counter offers may get the deal to close, but are they really ge

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REALTORS: The reverse marketing listing presentation

Do you talk about how great you are in your listing presentation? You might be doing it all wrong

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REALTORS: Plenty of leads, no conversions? 5 tools to boost returns

How to stay competitive in a crowded arena where time is money and engagement matters Speed-to-lead is essential, and all these tools get you there. You have to invest in trying new ways to increase your conversions, and the online lead conversion cake can be slice different ways: Pure AI, computer-assisted and good old human contact.If online lead generation is one of the pillars of your business, then you’re already well-versed in the hustle

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Congratulations James Melton with closing 1626 Valley Lane, Fullerton, CA at $810K

James can be reached at:James Melton909-281-0425jmelton4re@icloud.comiPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.We have the experience necessary to make your real estate

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REALTORS: 3 Tips for Selling a Small Home

You just landed a smaller-than-average listing. Now you have to figure out how to capitalize on the square footage to help the house stand out in your marketing. Desare Kohn-Laski, broker-owner of Skye Louis Realty in Coconut Creek, Fla., offers these three ideas that both agents and brokers can use to make a small home a hot sell. Identify the target market. There is a segment of buyers who are attracted to smaller homes. With millennials enteri

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REALTORS: 7 Innovations That Could Change Your Business

Seven technology startups have been chosen to take part in the National Association of REALTORS®' REach accelerator program this year, which aims to offer the companies guidance on making a bigger footprint in the real estate industry. Second Century Ventures, NAR's strategic investment arm, selects early- to mid-stage companies each year to take part in the program and glean industry expertise and influence as they launch their products.Meet th

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