Technology - Real Estate, Updates, News & Tips

REALTORS: How to Get Noticed on Social Media

Forbes columnist Jayson DeMers offers the following tips to get more visibility from your social media posts, maximize your outreach, and increase your followers.Leverage influencers: Get people who already have high visibility on social media to share your posts. Target influencers within the industry and offer to collaborate with them on content, or find a way to get them to mention you to their network. Avoid asking for handouts or favors. You

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Apple Wants to Block Your Texts When Driving

Apple wants to help curtail distracted driving, which is what’s behind its latest feature that will block texts and other news alerts while you’re driving. The “Do Not Disturb While Driving” feature will be added to iPhones this fall as part of Apple’s iOS 11, the latest version of operating software for the company's mobile devices. Users can choose to disable the feature.Here’s how it works: When your phone is connected to a car u

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REALTORS: Survey Reveals Latest Online Marketing Targets

Social media remains a central focus for businesses looking to reach new and old customers online, according to a survey of 376 business professionals about their strategies with online marketing.Facebook still dominates among industries, with 88 percent of survey respondents saying they turn to that network to promote their brands. Marketers also are growing more satisfied with Facebook ads for outreach. The number of participants using Facebook

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REALTORS: 3 Risky Behaviors in Email Communication

If you're not careful about how you respond to clients over email, you could risk losing contracts, damaging your reputation, and even being sued for breach of confidentiality. Forbes.com offers some of the following tips to avoid PR nightmares and liability offenses with your email behavior.Beware of hitting the “reply all” button. If you’re responding to multiple contacts, delete the email thread history in your message to avoid potential

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Zillow Offers $1 Million to Improve Zestimate

One week after facing a class-action lawsuit over its home-price tool, Zillow is looking to improve it with a contest. The real estate website is offering a $1 million award to the “person or team” who can improve its Zestimate, an online tool meant to help people estimate the value of their property. Zillow officials say the contest has been in the works for more than a year and was not motivated by the lawsuit.Last week, Zillow faced a clas

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Hackers Breach DocuSign Emails

E-signature company DocuSign says it experienced a temporary breach of what it calls a non-core email system, resulting in the release of about 100 million email addresses that could be used for phishing schemes.According to the company, the non-core system contains email addresses used for sending service-related announcements to customers. The company’s core eSignature product, which provides a secure environment for signing documents, includ

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Smart Homes Are No Longer a Futuristic Concept

The smart home has come a long way in just three years. In 2014, two-thirds of consumers with broadband were not familiar with smart-home services or products or where to buy them, according to a white paper from the Consumer Electronics Association and Park Associates. Now, 86 percent of consumers “are confident they know what it means when someone says they have a smart home,” according to a survey conducted by Finn Futures of about 1,000 U

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Watch Out for Google Docs Phishing Attack

A new scam, circulating the internet on Wednesday, is masking itself as Google Docs as it tries to gain access to your contacts and address book. The reports were widespread Wednesday by those claiming they received an email asking them to open a document in Google Docs from one of their contacts. At surface level, the document doesn’t appear suspicious.If you click on the link, you’ll be taken to a Google login screen and you’ll continue t

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Green Matters in Real Estate, Surveys Show

Your clients want to hear more about green real estate and why it matters, surveys show.Whether they're first-time buyers or existing homeowners, consumers are showing more desire to learn more about environmental matters in housing.Indeed, 61 percent of homeowners have researched energy-efficient improvements, according to the Bank of America Homebuyer Insights Report. Eighty-six percent of homeowners say they have some type of energy-efficient

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Signs Your Mobile Device Has a Virus

Smartphones and tablets are vulnerable to malware, which enables hackers to access them and compromise your email, online banking information, and apps. But you may not even know your mobile device has a virus—yes, Apple products are just as at risk as Androids, despite common misperceptions to the contrary—and that can lead to a more dangerous situation. So how can you tell if your phone or tablet has been infected? USA Today flagged several

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