Scott Stratten of UnMarketing on how to stand out from the crowdKey Takeaways "If you are your unique self, if you are your authentic self, you have no competition."SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand?Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents
One of the nation’s largest cannabis companies bought an entire town in the deserts of California. American Green Inc. announced that it is purchasing all 80 acres of Nipton, Calif., and plans to turn the town into a commercial oasis centered around marijuana.The town currently includes an Old West–style hotel, a few homes, an RV park, and a coffee shop. Fewer than two dozen residents live there.American Green Inc. plans to make the town “g
The link between good health and greater productivity may not seem to be too big a stretch, but science has long struggled to establish the connection with hard data. Now, researchers at UCLA, University of California Riverside, and Washington University have done so with a small sample of workers at commercial laundry plants in the Midwest. Researchers found that employees who saw their health improve due to participation in an work-sponsored
Higher home prices are a likely culprit for part of the 1.5 percentage point dip in Fannie Mae's Home Purchase Sentiment Index in July. Buyers may be losing confidence in their ability to purchase a home as the national median home price surged to $263,800 in June, a record high.But the decline in selling sentiment was actually the biggest drag on the index in July. The net share of 1,000 consumers surveyed who say now is a good time to sell a h
More people are looking to experience farm life without buying an entire farm. That has prompted an emerging type of community that is catching on from coast to coast centered around food production, dubbed “agrihoods.”Suburban agrihoods began appearing in the U.S. in the 1990s. At first, developers offered them as an alternative to golf-centered communities.“What we learned over time was the majority of buyers in golf course developments
Homeowners continue to say that their homes are worth more than appraisers’ opinions, according to the latest reading from Quicken Loans’ National Home Price Perception Index. Consumers believed their properties to be worth 1.55 percent more than what appraisers said they were in July.That said, the gap is narrowing between these differing opinions. In June, homeowners’ estimates were 1.7 percent higher than appraisers’ opinions.There
The national median home price surged to $263,800 in June, a record high, according to the National Association of REALTORS®. That has prompted some buyers to hit the pause button.Buyers were still requesting tours at the same rate in June; however, 11 percent fewer buyers were submitting an offer, according to a recent survey by the real estate brokerage Redfin, which surveyed 15 major metro housing markets.Typically, the housing market starts
Create content people want to readKey Takeaways Tips to create content people want to share and target ads to specific audiences.SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online.Mor ZuckerSo when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a life
Three pros share their best advice for growing a team and avoiding mistakes along the wayKey Takeaways You can't grow efficiently without the right team members and a good system in place. Overlook personal preference, and make sure you're hiring the best candidate for the right reasons. If a hire isn't helping you double or triple your output within the first 90 days, he or she isn't the right person, and you should quickly move on.SAN FRANCISCO
Sending video text messages to strangers can pay offSAN FRANCISCO — Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman Connect.To get your money’s worth, you must be doggedly persistent and reach out repeatedly, she and other experts agreed in a panel on online lead generation.Here are seven lead-generation tactics they shared during the discussion.1. Call within 30
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