Technology - Real Estate, Updates, News & Tips
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REALTORS: Tech Tools Real Estate Pros Most Commonly Use

Real estate professionals are rapidly adopting technology for closing transactions or for marketing. Most home buyers start their hunt online so agents are casting a wide net.Forty-one percent of more than 6,000 executives and senior management at real estate firms surveyed say one of their biggest challenges over the next two years is keeping up with technology, according to the 2021 Real Estate in a Digital Age report produced by the National A

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The Future of Cities will be ‘Extreme Automation’

How will commercial real estate needs change in the next five to 10 years? How has the COVID-19 pandemic accelerated the change? And what’s the implication for cities? Those questions were top of mind as the National Association of REALTORS®’ inaugural C5 Summit, a commercial real estate conference, kicked off Monday in New York.Cities have a bright future, said Greg Lindsay, a senior fellow and director of applied research at the 

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Ultra-White Paint Could Cool Homes Better than Air Conditioning

Scientists at Purdue University have created the whitest paint in the world, and their research, published in April, shows that the ultra-white color could drastically reduce or even eventually eliminate the need for air conditioning.The stark white paint works by reflecting 98.1% of sunlight away from the building. It also emits infrared heat, which means it absorbs less heat from the sun than it emits. “A surface coated with this paint is coo

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REALTORS: Capture More High-Quality Leads Before Summer Ends

Fifty percent of leads that filter to real estate agents’ businesses tend to be highly qualified, and one out of 10 tends to be a seller lead too, according to research from Homesnap, a national real estate search portal.Real estate pros should cast a wide net to gather more leads over the next few months. But the market for those leads is increasingly competitive.Homesnap offered these tips on how real estate pros can attract leads a

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Nearly One-Third of Sellers Admit Using Spy Cams During Showings

Three in 10 home sellers say they’ve used a hidden camera during an open house or showing at their home, according to a new LendingTree study of more than 2,000 consumers.The most common reason, cited by nearly half of those who provided reasons, is to understand what home buyers do and don’t like about the homes. Thirty-six percent of those respondents said they wanted to use the camera to gather information that could be useful during negot

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Smaller Cities Lead in 5G Network Coverage

The super-fast connection speeds of 5G have been touted as a potential game-changer for the future of real estate. Network carriers are rushing to roll out 5G in a bigger way across the U.S. this year. So where can consumers capture some of these faster speeds now?Smaller metro areas—not the big cities—are actually dominating with 5G, according to a new analysis from WhistleOut, a comparison resource for consumer technology. For exa

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Solar Panels Boost Home Value by 56%, Study Shows

Homes with solar panels tend to list 56% above the average home price, according to a new analysis from Porch.com, a home improvement resource. Solar paneled homes tend to cost an average of $680,000—about 48% more than the average home in a given area, the study shows.Solar homes tend to be more attractive in certain markets. For example, solar-powered homes tend to come at the highest premium in Pensacola, Fla., in which they tend to be three

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Top 10 Issues Affecting Real Estate in 2021

Remote work and mobility are expected to have the most significant impact on real estate over the next year, according to The Counselors of Real Estate’s list. The group identified current and emerging issues expected to have an influence over real estate in the 2021-2022 cycle. Remote work and mobility and its influence over commercial buildings globally was named as the top issue, followed by technology and ESG (Environment, Social, and Gover

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Tech Companies want to Make Holograms Part of Routine Office Life

Companies from Google to WeWork want to help employers cut down on Zoom fatigue with a new approach to communications: holograms for the workplace.Alphabet Inc.’s Google in May revealed Project Starline, an effort to create a video-chat system with screens that give participants three-dimensional depth.WeWork last month announced a partnership with ARHT Media Inc., a hologram technology company, to bring holograms to 100 WeWork bui

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REALTORS: Top Opened Email Subject Lines

Consumers’ email inboxes are constantly being flooded with messages. How do you make yours stand out? Use effective subject lines that make them take notice.A recent consumer survey from ActivePipe, an email marketing firm, found the following subject lines generate the most opens on emails that are sent from real estate professionals:“Just Sold in Your Area”“Real Estate Market Snapshot for Your Area”“Have You Been Wondering What Your

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