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iPro Real Estate

iPro Real Estate

Porch vs. Patio, do you Know the Difference?

Porch and patios are not the same. But they’re both in demand, so it’s worth knowing the differences so you can present them accurately to your home buyers.Homeowners and buyers want more outdoor space since the pandemic started, and a porch or patio can offer that.A patio is usually found in the backyard. It’s often made from poured concrete or stone pavers.On the other hand, porches are usually attached to the front of a house and covered

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4 Easy Ways to Give the Backyard Instant Cachet

Homeowners have focused heavily on making the backyard more functional since the pandemic, but it’s important not to forget about style and aesthetics. Interior stylists Shelby Greene and Kate Leyendecker of furniture retailer Living Spaces offer inexpensive touches that can give the backyard a luxury look.Carving out a seating area creates a focal point for the backyard.1. Pay attention to details. Curate a corner of the backyard with mat

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Spotlight the Outdoors in your Listings

Since the start of the pandemic, homeowners have put more weight on their outdoor spaces. As such, real estate listings may want to highlight what a home has to offer in the backyard, front yard, balcony, deck, or lawn space.Sixty-two percent of consumers said they’ve spent more time outdoors since the pandemic, according to a new survey from Gardens Alive, a garden and lawn supply company. Gardens Alive surveyed more than 900 people nationwide

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REALTORS: Top Opened Email Subject Lines

Consumers’ email inboxes are constantly being flooded with messages. How do you make yours stand out? Use effective subject lines that make them take notice.A recent consumer survey from ActivePipe, an email marketing firm, found the following subject lines generate the most opens on emails that are sent from real estate professionals:“Just Sold in Your Area”“Real Estate Market Snapshot for Your Area”“Have You Been Wondering What Your

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3 Steps to Help Minimize Mosquitoes

It’s mosquito season. Some metros may face swarms of these biting insects more than others. Some properties may be unintentionally attracting them, too.Mosquitoes tend to become more active when temperatures rise above 68 degrees overnight. Mosquitoes tend to be most present between dusk and dawn, according to Orkin, a nationwide pest control service firm. “Like many insects, mosquitoes need a food source, favorable temperatures, and a proper

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REALTORS: 5 Appraisal Topics Every Agent Should Know

Appraisers are an integral part of the real estate sales process. It’s imperative that agents not only understand the fundamentals of the appraisal system but also follow the best practices for communicating with appraisers, especially while navigating today’s market.At an interactive session Thursday called “Ask an Appraiser” during the 2021 virtual REALTORS® Legislative Meetings, panelists shared best tactics for working with appr

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4 Ways to Reduce Risk Amid Multiple Offers

Across the country, listings are being scooped up so quickly that there’s little inventory accumulation. Contract signings increased 23.3% year over year in March, according to the National Association of REALTORS® Pending Home Sales Index. Buyer demand has indeed created a hot market, but it’s also putting pressure on agents to help their clients compete amid multiple offers.Unfortunately, multiple-offer situations can lead to some bumps in

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Brands Builders Favor Most

New and advanced product features, along with product quality, price, availability, and green or sustainable features are top priorities for contractors and builders in choosing which products to use in new homes or remodels. Builder Magazine released its annual Brand Use Study, which lists the top products used by builders, developers, and contractors.More than 750 respondents nationwide shared their brand use practices within 52 building produc

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Where Termites Tend to Be the Worst

Watch out in Miami, Los Angeles, and Tampa, Fla.: These places can be hotbeds for termites, according to Orkin’s 2021 Top 50 Termite Cities List.Orkin, a national pest control company, reports an uptick in termite treatments across the country over the past year.“With people spending more time at home in 2020, termites and termite damage were likely observed more frequently than in previous years,” Orkin said in its study. “Parallel to th

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4 Simple Updates to Refresh the Home Office

Homeowners across the country have transformed their kitchens and living rooms into temporary workstations. But have they created an optimal setup for remote work? Kelsey Stuart, CEO of Bloomin’ Blinds, offers the following tips to make a home office more inviting and motivational.Give the walls a fresh coat of paint. Whether you have a designated home office or plan to repurpose a spare bedroom or basement, try a quick and fresh paint job to t

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