Real estate community assesses the long road to recoveryKey Takeaways Northern California agents roll up their sleeves and do anything they can to help their community, which may or may not have to do with real estate.It’s been just over a week since thousands of Northern California residents frantically left their homes in the early hours of the morning as fires raged into wine country’s highly populated areas.More than 100,000 people hav
Offices open their doors to the homelessIn times of disaster, real estate offices can turn into second homes for agents and their clients by providing them with a place to rest their head, take a breath and plan for the next step.It happened in hurricane-stricken Puerto Rico and Houston, and last week was no exception during the devastating wildfires that have so far killed at least 40 people and destroyed 5,700 structures in Northern Californi
Don't let your epitaph read 'forgettable' this Allhallow's eveAny holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun!1. Pumpkin patch map Door-knock or send a Halloween mailer to your farm with a map of local pumpkin patches in the neighborhood.Make sure to put your face and contact information on the m
Smart landing pages, a synchronized database and automation generate resultsSpraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools.An integrated marketing strategy ensures your message reaches the right audience at the right moment—the marketing holy grail. It also multiplies your results.With your systems and tools aligned, your
Looks like haunted houses don't scare off all buyers, according to realtor.comThis Halloween, consider mentioning any (friendly) ghosts and goblins that may have taken up residence in one of your listings — as it turns out, more than half of buyers are open to living in a haunted house.In September, realtor.com conducted a Haunted Real Estate survey where 1,000 respondents shared their opinions on living in a home with a “few extra guests.”
Many of the nation’s premier urban meccas come at a steep price to home buyers and renters. But researchers at realtor.com® have pinpointed affordable alternatives to the country’s hottest locales.They uncovered budget-friendly counterparts to some of the nation’s most expensive metros, referring to them as “metro matchups.” They are places comparable to urban meccas in many ways but whose housing prices largely remain below $350,000.
Baby boomers say they want to move to a home that has a multicar garage and that’s near their grandchildren, according to the latest Del Webb Baby Boomer Survey, sponsored by national home builder PulteGroup Inc. The age at which baby boomers expect to retire is getting younger, down from 65 in 2013 to 63.7 in 2017, according to the survey of more than 1,000 adults between the ages of 50 and 65. Thirty-eight percent say they plan to purchase a
Single-family rentals are the fastest-growing segment in the housing market, outpacing owner-occupied single-family homes and all multifamily housing, according to the Urban Institute. Single-family rentals now account for 35 percent of the country’s 44 million rental units.That figure is likely to increase, according to a panel of experts hosted by the Urban Institute’s Housing Finance Policy Center. Changing demographics and housing market
Areas of California affected by wildfires may have an inadequate supply of emergency housing for victims because those markets were already facing severe inventory shortages, industry experts warn. The fires have torn through Northern California’s wine country, destroying thousands of homes and businesses. In particularly hard-hit Santa Rosa, rents are already among the highest in the country. Inventory shortages and skyrocketing home values th
Family members of Arkansas real estate agent Beverly Carter, who was murdered in 2014 after being kidnapped from a rural property outside Little Rock, have brought a wrongful death and negligence lawsuit against her brokerage, Crye-Leike. The family alleges that the company failed in its duty to properly train Carter to avoid life-threatening situations in the course of her real estate work. Carter is survived by her husband and two sons, though
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