Scott Stratten of UnMarketing on how to stand out from the crowdKey Takeaways "If you are your unique self, if you are your authentic self, you have no competition."SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand?Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents
One of the nation’s largest cannabis companies bought an entire town in the deserts of California. American Green Inc. announced that it is purchasing all 80 acres of Nipton, Calif., and plans to turn the town into a commercial oasis centered around marijuana.The town currently includes an Old West–style hotel, a few homes, an RV park, and a coffee shop. Fewer than two dozen residents live there.American Green Inc. plans to make the town “g
The link between good health and greater productivity may not seem to be too big a stretch, but science has long struggled to establish the connection with hard data. Now, researchers at UCLA, University of California Riverside, and Washington University have done so with a small sample of workers at commercial laundry plants in the Midwest. Researchers found that employees who saw their health improve due to participation in an work-sponsored
Higher home prices are a likely culprit for part of the 1.5 percentage point dip in Fannie Mae's Home Purchase Sentiment Index in July. Buyers may be losing confidence in their ability to purchase a home as the national median home price surged to $263,800 in June, a record high.But the decline in selling sentiment was actually the biggest drag on the index in July. The net share of 1,000 consumers surveyed who say now is a good time to sell a h
More people are looking to experience farm life without buying an entire farm. That has prompted an emerging type of community that is catching on from coast to coast centered around food production, dubbed “agrihoods.”Suburban agrihoods began appearing in the U.S. in the 1990s. At first, developers offered them as an alternative to golf-centered communities.“What we learned over time was the majority of buyers in golf course developments
The national median home price surged to $263,800 in June, a record high, according to the National Association of REALTORS®. That has prompted some buyers to hit the pause button.Buyers were still requesting tours at the same rate in June; however, 11 percent fewer buyers were submitting an offer, according to a recent survey by the real estate brokerage Redfin, which surveyed 15 major metro housing markets.Typically, the housing market starts
The mansion featured in the 1960s TV series “The Beverly Hillbillies” hit the market this week for $350 million, making it the priciest listing in the U.S.The neoclassical house, built in 1933, was used in the hit TV show to depict a rags-to-riches story of Jed Clampett and his family who moved from Limestone, Tenn., to Beverly Hills. The home in real life belonged to billionaire Jerry Perenchio, who died in May at the age of 86. He lived in
Sale prices of luxury homes in the second quarter of the year surged 7.5 percent compared to a year ago. It’s the first time the luxury market’s gains outpaced the rest of the market since 2014, according to data by the real estate brokerage Redfin. Redfin defines the luxury markets as the top 5 percent of the priciest homes sold in each city.But one of the main reasons behind the luxury market’s strong performance may be because sellers ha
More than half of American homeowners—58 percent—say they expect there will be a “housing bubble and a price correction” within the next two years, according to the latest survey of more than 1,000 Americans from ValueInsured’s Modern Homebuyer Survey.Many consumers surveyed say they believe that real estate is reaching the top of the market. Because of that, 83 percent of Americans surveyed say now is a good time to sell their home, up
A brokerage can now target past visitors to its site and present them with relevant Facebook adsFacebook has unveiled its first ad product designed specifically for the real estate industry.“Dynamic Ads for Real Estate” allows a brokerage to advertise relevant listings to Facebook and Instagram users who have previously searched for properties on the brokerage’s website.With a Facebook employee telling Inman that the online giant is “b
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