Real Estate, Updates, News & Tips - iPro Real Estate

Mortgage Rates Strike New 2017 Low

For the third consecutive week, the 30-year fixed-rate mortgage averaged a new year-to-date low.“The 10-year Treasury yield fell 9 basis points this week,” says Sean Becketti, Freddie Mac’s chief economist. “The 30-year mortgage rate followed, dropping 4 basis points to a year-to-date low of 3.78 percent.”Freddie Mac reports the following national averages with mortgage rates for the week ending Sept. 7: 30-year fixed-rate mortgages: a

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Long & Foster Acquired by Berkshire Affiliate

Long & Foster is joining HomeServices of America. The real estate giant, one of the largest residential real estate companies in the country by sales volume, was acquired this week by HomeServices of America, a Berkshire Hathaway firm. Long & Foster’s business lines in mortgage, settlement services, insurance, and property management are also included in the acquisition.HomeServices of America, an affiliate of Warren Buffet’s Berkshir

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Equifax Breach Threatens Half the Country

The credit reporting firm Equifax announced a massive cybersecurity breach that likely comprised the personal information of up to 143 million Americans—essentially half of the country, CNN reports.Hackers gained access to sensitive information such as names, social security numbers, birth dates, addresses, and driver’s license numbers between mid-May and July, Equifax reports. The breach was discovered on July 29 by the firm. Credit card num

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Florida REALTORS® Brace for Irma’s Wrath

The Florida REALTORS® association is warning its members to brace for full impact from Hurricane Irma as the storm tears through the Caribbean and heads straight for the state. Irma is expected to make a direct hit on Miami by Sunday. The storm, which has wreaked devastation on Caribbean islands as a Category 5 hurricane, was downgraded to a still-dangerous Category 4 on Friday, and Florida Gov. Rick Scott has called for mass evacuations. Irma f

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REALTORS: Reach Out to Prospects Who Have Fallen Silent

Trying to reconnect with a once-promising client after a long silence can feel awkward. But you still may be able to salvage the relationship and renew their interest in moving forward again, writes Forbes.com columnist Heather R. Morgan, economist and the founder of Salesfolk. Morgan highlighted a few ways to accomplish this, including:Offer up new information.“Instead of wasting valuable space pointing out what we already know—that the conv

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Tips for Saving Up for a Down Payment

About 60 percent of home buyers put 6 percent or less down on their home purchase, according to data from the National Association of REALTORS®. Considering the median existing-home price is $258,300, a 6 percent down payment would be $15,498.Some aspiring buyers may be unsure of how to come up with that amount. But there are plenty of seemingly simple things they can do to start saving. NAR offers the following infographic.   Sou

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How Long It Takes to Build a Home

Brace your new-home buyers for their home’s wait time: The average time to complete a single-family home is about 7.5 months, according to the Census Bureau’s 2016 Survey of Construction. That includes nearly a month of permitting before any construction takes place, and then another 6.5 months to finish the actual construction.However, the time to build can greatly depend on geographic location. For example, the New England region had the l

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Myths Sellers Believe About Pricing Their Home

Many home sellers succumb to myths about home pricing that don’t match the reality of the housing market. Realtor.com® recently highlighted several of those common pricing myths, including:You won’t always make money on the sale of a home.Home sellers shouldn’t always assume they’ll walk away with a profit. The National Association of REALTORS® estimates home prices will increase 5 percent by the end of this year. That said, 23 markets

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Third of Agents Have Felt Unsafe on the Job

September is REALTOR® Safety Month, and data from the National Association of REALTORS®’ recently released 2017 Member Safety Report shows that 38 percent of members have experienced a situation that made them fear for their personal safety or the safety of their personal information. Common situations that caused fear included open houses, vacant and model homes, properties that were unlocked or unsecured, and properties in remote areas.O

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REALTORS: 4 tips for writing content prospects will gravitate toward

Build authority, credibility and communication that gets you clientsKey Takeaways To write clear, engaging content that will resonate with your audience, you first have to define your audience, find your voice and tone and learn to communicate with the reader on his or her level.Blogging is all about communication that is authentic, interesting and, most of all, understandable. If your blog is all inside sports — statistics, acronyms and trivi

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