One of the main advantages of Click-to-Messenger ads — compared to traditional landing pages or opt-in forms — is that they allow you to instantly engage a lead on the Facebook Messenger platform.That not only means faster follow-up but also better response rates from leads.I wrote an article recently about using Facebook’s new Click-to-Messenger ads as a better way to generate high-quality leads (check out my article on Click-to-Messenger
Capture your clients’ hearts with cutting-edge closing gifts and smart home tipsFull disclosure. I am a complete, total tech geek. My first big tech purchase was the hot “personal digital assistant” Palm VII way back when I was 19 years old.Some of you reading this probably have no idea what that is, but imagine if a GameBoy had apps, really, really slow internet connection and managed your calendar. That’s pretty much what the Palm VII w
Cybersecurity risk will certainly grow in 2018, warns Christopher Skinner, CEO of technology security firm SpiderOak. “We trust our devices and systems to drive our cars, deliver vital medical treatments, and protect our homes and supply chains, but these have never been more insecure,” he says.Here are some of the most pressing cybersecurity threats to businesses in the new year, according to SpiderOak:Software updates: The new Trojan horse.
A robot could walk your buyers on a guided tour of a property, without you ever having to be there in person.Zenplace, an artificial intelligence and machine learning company for landlords and homeowners, is touting a robot that can take clients on guided home showings. The company concentrates on showings of rental properties. It hopes robots will help free up agents’ time and significantly reduce the time it takes to rent a property.“We set
Nov. 30 marks National Computer Security Day. And here’s a sobering stat: More than 16 million Americans have systems in danger. In real estate, you’re entrusted with clients’ personal information and financial data. This puts you particularly at risk.Overall, 19 percent of Americans admit they don’t do anything to protect their computer from getting hacked, according to the Ooma Computer Security Day Survey conducted by Ooma, a VoIP prov
19 Ways to Get More Real Estate Agent Reviews from Premier Agent | Zillow & TruliaHere are 19 tips from real estate agents who have dozens — if not hundreds — of reviews:Be upfront with your clients Ask for reviews. Very few people will just write a real estate agent review on their own. You have to ask them to do it. If you’re just starting out, aim to get at least five reviews.“A big change we made — one that changes the bal
Home features—particularly those that are technology-based—have a stronger pull on millennial home shoppers than the promotion of brand names, according to a new survey by John Burns Real Estate Consulting, conducted with 20,000 new home shoppers. Millennials tended to show a preference for tech-focused amenities that could make their lives simpler.Young adults born in the 1980s and 1990s are half as likely as their parents’ generation to
Researchers at Dartmouth University have discovered that you can improve a wireless network’s range and increase Wi-Fi security by using aluminum foil as a reflector on and around a router’s antenna. “With a simple investment of about $35 and specifying coverage requirements, a wireless reflector can be custom built to outperform antennae that cost thousands of dollars,” Xia Zhou, an assistant professor at Dartmouth, told technology news
A glitch in nearly 700 iOS and Android apps could expose your private messages and calls.Appthority, a mobile threat protection firm, discovered the flaw in the development of apps often used for communications by businesses. It published a report on its findings Thursday. The firm believes up to 180 million Android users could be affected by the hack, dubbed “Eavesdropper.” An unknown number of iOS devices also are at risk.The vulnerabilit
Trust Stamp, an identification authenticity tool that leverages artificial intelligence and blockchain technologies to verify prospective clients’ identities, is now available to REALTORS® free of charge as part of the National Association of REALTORS®’ investment in the startup through its Second Century Ventures technology fund.The tool is intended to improve the safety of real estate professionals, using software that scours public recor
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